Soft Ethnic "Prints" (Official Music Video)

The video for Soft Ethnic's "Prints" relies on a simple set and a variety of characters played by Liam Benzvi to visually represent the construction and variation found throughout the song. influenced by Ettore Sottsass and the Memphis group, the set pieces were designed and colored to add a playful backdrop and lightness to the scene. This, along with the relative sparseness and consistency of the editing creates a strong visual language that lends itself to Liam's melodic musings.

artist: soft ethnic

produced by: wash & fold nyc

creative director: jarod taber

co directed by: jarod taber & alex rapine

dp / editor: jarod taber

set designer: marki becker

photographs by: charlotte ferguson

record label: cascine


(touch me ↑)