We worked with the folks at Human NYC to develop a campaign strategy to fund their newest project, [reads].delivery. Working closely with the founders, Raechael Yeager and Emma Stevenson, we produced a series of short videos for social media and a main campaign video for their web and Kickstarter pages. The goal for the films were to not only sell [reads] as a product, but to also double as editorial content that could be used after the campaign ended.
In addition to producing the films, we assisted in the curation of an event that would introduce [reads] into the physical world and launch their campaign. We worked with Import Goods and Olivers Coffee Counter in the Lower East Side of Manhattan to host a book exchange that ended with the premiere of the main campaign video.
Find out more and support their project here >>> kickstarter.com/projects/1164702022/reads-is-curating-better-books-for-busy-and-curiou?ref=discovery
Produced by: Wash & Fold NYC
Creative Direction: Jarod Taber
Co Directed by: Jarod Taber & Marki Becker
Director of Photography: Leyna Rowan
Set Designer: Marki Becker
Lighting: Callum Shaw
Sound Design: Greg Francis
Color: Evan Allen