[reads].delivery Campaign

We worked with the folks at Human NYC to develop a campaign strategy to fund their newest project, [reads].delivery. Working closely with the founders, Raechael Yeager and Emma Stevenson, we produced a series of short videos for social media and a main campaign video for their web and Kickstarter pages. The goal for the films were to not only sell [reads] as a product, but to also double as editorial content that could be used after the campaign ended.

In addition to producing the films, we assisted in the curation of an event that would introduce [reads] into the physical world and launch their campaign. We worked with Import Goods and Olivers Coffee Counter in the Lower East Side of Manhattan to host a book exchange that ended with the premiere of the main campaign video. 

Find out more and support their project here >>> kickstarter.com/projects/1164702022/reads-is-curating-better-books-for-busy-and-curiou?ref=discovery

client: [reads].delivery

produced by: wash and fold nyc

creative direction: jarod taber

directors: jarod taber & marki becker

director of photography: leyna rowan

set designer: marki becker

lighting: callum shaw

sound design: greg francis

color: evan allen

2017